Hi friend, I am so glad you’re here!
I'm Alex Blomstrom, the founder of Blue Horizon Clothing Company, and firm believer that we all have something on the horizon worth chasing!
This brand has been through a few evolutions over the years, and if you've been here before, you might remember it as Alex Blom Creates. While that name will always hold a special place in my heart, it began to feel like something I had outgrown. ABC started as a place on social media for me to share anything and everything I created - from banana bread recipes during quarantine to hand-bleached custom shirts. As time has gone on and my happy little brand evolved, it became clear that it was time for a new name. A name that matched the good vibes and adventure I want this brand to carry forward, and that I want YOU to carry with you in each piece you wear.
Enter: Blue Horizon Clothing Company
This name might ring a bell because it’s inspired by a collection I launched back in 2021 called Blue Horizon Surf Shop. This collection has always been a reflection of my heart and soul, and my biggest daydream in life - the version of me that’s always wanted to live in a little surf shack by the sea, where I’d sell surf tees, rent out surfboards and scoop ice cream all day. Sometimes people ask me where Blue Horizon Surf Shop is located, and even though it only exists in my head, it makes my day every single time. Over the years, I could never step away from this collection, and I felt like its themes tied in so deeply to everything my brand has stood for from the beginning.
That surf-shack dream is still a huge part of me, but Blue Horizon Clothing Company isn’t just about the beach. It’s about chasing every adventure on the horizon, no matter the season. Whether it’s a crisp fall hike, a snowy cabin weekend, or a summer road trip to the coast, I want this brand to reflect the joy of being fully present in the little moments that make life beautiful.
My goal has always been to create pieces that make people feel good, whether that’s comfy loungewear for a slow Sunday movie marathon, a reminder on a coozie that pairs with your favorite iced latte, or something bright you wear on your way to a sunset ocean dunk. No matter the occasion, Blue Horizon is here to remind you that the little things is what makes up the big ones.
From the bottom of my heart, thank you for being here. Whether you’ve followed since the ABC days or just stumbled upon Blue Horizon now, I’m beyond grateful. Your support helps bring this dream to life, and I couldn’t do any of this without you!
Here’s to our next adventure :)
Xoxo, Alex Blom
Alex's Picks
A few pieces that have my whole heart, & the story behind them <3
